Going the Extra Mile

Immersion Creative and Peter Holst teamed up to make this fun little video to promote Vancouver Bike Tours. Holst is branching out from still photography and moving into the world of video production. Ideal for social media platforms like Instagram and Facebook, this video tracks in at 59 seconds.

Filmed on location in Vancouver’s West End, Stanley Park and False Creek, the video showcases some of Vancouver’s prime sightseeing locations. It features bicycles by Specialized and Fairdale Bikes. The running figure brings an element of levity to the project that would have been missing in a standard product/background/description piece.

To see more of Holst’s work, visit his website at: https://www.peterholstphotography.com/.

For advertising inspiration, take a deep dive into the award-winning work of Immersion Creative at: https://www.immersioncreative.com/

Concept: Immersion Creative

Photography: Peter Holst

Music: “Holiday Road” by Lindsey Buckingham

-Huge thanks to Anna Ryden and Anja Zimmer for their help and guidance.